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I believe BMW recently acquired Alpina, which used to be an independent company. Alpina already had very close ties to BMW so it made sense to bring the operation in-house to better compete with Maybach.
These are high margin vehicles for automakers so I suspect we will see a lot more from them once fully integrated. Also wouldn’t be surprised if we see similar investments from Audi to shore up their S and R offerings that are less established than BMW’s M division and Mercedes’ AMG. They also don’t have a Maybach/Alpina equivalent within the Audi brand that I am aware of. You could argue Porsche but that’s a completely different brand within the group.
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