Quote:
Originally Posted by VTENGR
I think the major difference between what you will get with an X5 and GV80 is the driving experience. There are a lot of ppl who just want to get to A to B in a luxurious cabin (stereotypical Lexus buyer). I think Genesis is targeting that market. BMW has built their niche for buyers who still like to drive and get the hair standing on the arms and neck when they hear a throaty exhaust or accelerate quickly down an onramp or passing traffic, or country back roads. Those ppl will never buy a Genesis GV80 b/c it isn't that car. This car is competing with the GX460 crowd, IMO.
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I get what you're saying but this is what i don't get: if someone just wants a luxurious car to get from A to B, they'll post likely go for a Japanese vehicle. They are cheaper than the Germans and hits all the points you're making. The Koreans are cheaper than the Germans but not cheaper than the Japanese, so what 'new' thing are they offering that would convince this customer to switch to Genesis?