Quote:
Originally Posted by KingOfJericho
People were also up in arms when Cadillac started building SUVs. Turns out they really had their crystal ball shined up nicely since almost nobody is now buying their sedans and the SUVs are the only thing keeping the brand afloat. One could also argue their sedan game has never been so good (barring the golden years in the 50s and 60s), proving just how dead that market is. I'm not even mentioning Ford, who is abandoning sedans altogether.
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Your point is very valid but in Cadillac's case, nobody buys their sedans because they have been varying degrees of total junk to mediocre for over 50 years. The latest ATS/CTS/CT6 have been their best efforts in decades but are still mediocre relative to competitors.
Sedans are still a viable market for brands who know what the hell they are doing.