Quote:
Originally Posted by Germanauto
Unfortunately even BMW figured out that people don't want BMWs anymore. They softened their driving dynamics and now sell people on the image of driving a sporty car. GM got it all wrong with Cadillac. They took aim at BMW of the 2000s and tried to sell it to the modern consumer who no longer wants that. Nobody ditched their German sedans for Cadillac, and at the same time they alienated their own customer base.Total disaster in product planning.
Then you have the products themselves with their lackadaisical interiors which trail the competition both in design and material and build quality. The newest Lincolns and Genesis vehicles look like big efforts whereas Cadillac is the same old half-assed story from GM. GM hasn't done anything for Cadillac's reliability or residuals either. Just one blunder after another. I grew up in a GM family and know the story well...every guy is simply trying to please his boss and it shows.
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The new Escalade that debuted yesterday definitely looks like a step up. If I needed a giant SUV, it would be up on the list. That 38in OLED screen
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https://www.caranddriver.com/news/a3...e-oled-screen/