You either like Sony's color or you don't. I'm not the biggest fan, but my wife loves it... so, I've got a 65, 75, and 85" Sony in my house now. I prefer the more natural look of the others. Admittedly, they don't "pop" as much.
OLED is ok (burn in really isn't a realistic problem anymore), but they don't go to 85" yet. 85 is awesome! I really don't want to deal with sealing off light and all that to get a usable picture from a projector. That's just too much work for a family room TV where the kitchen is connected in an open plan.
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