I would just cut the crap and buy it. It works beautifully and simply. Plus it brings PlugIn which is a much better interface than BMW's in the Multimedia section.
Allows for better reception as the shark fin is used (and therefore reduces cabin radiation levels BMW say).
Allows videos stored on iPhone to be played on iDrive.
Keeps annoying wires at bay.
Looks quite cool actually.
Plus it's cooled by a fan if the phone is too hot.
But I agree it's overpriced!
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Gone: 2006 BMW E60 520d SE 6MT
Gone: 2009 BMW E90-LCI 330d SE 6MT
Current: 2012 F30 328i Luxury 8AT
On Order: 2015 Audi A6 Avant Ultra, Black Edition (sorry!)
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