Quote:
Originally Posted by mrjoed2
Quote:
Originally Posted by TurtleBoy
Perhaps a little research is in order before posting, won't make you look as bad.  The difference between the base 2020 40i and 50i is $14,950. In addition to the larger engine, the 50i comes with some options as standard (Vernsaca, items in Convenience, Premium and Executive packages, HK, etc.) that you would pay for with the 40i. |
Well, I was actually looking at the 40i vs the M50i. That's where it's 20k.
I do realize the M50 has the M Sport pkg, brakes,ect.
If looking at the 40i compered to the 50i your paying that $14,950 more for just 110hp.
And the additional content still leaves a huge gap between the 2. The math does not make sense to me. |
Quote:
Originally Posted by mrjoed2
Quote:
Originally Posted by TurtleBoy
Perhaps a little research is in order before posting, won't make you look as bad. The difference between the base 2020 40i and 50i is $14,950. In addition to the larger engine, the 50i comes with some options as standard (Vernsaca, items in Convenience, Premium and Executive packages, HK, etc.) that you would pay for with the 40i. |
Well, I was actually looking at the 40i vs the M50i. That's where it's 20k.
I do realize the M50 has the M Sport pkg, brakes,ect.
If looking at the 40i compered to the 50i your paying that $14,950 more for just 110hp.
And the additional content still leaves a huge gap between the 2. The math does not make sense to me. |
There are basic behavioral economics at play here. A product mix (for nearly anything) is a precise analysis of lift that certain elements give a product. In this case, let's say 4.0 v 5.0 engine (ignore all he other options). One of the best ways to ensure you sell the most of what you want to sell, is put it next to something functionally similar, but of higher price. Want to sell at ton of 4.0s? Place it next to a 5.0. Some will always gravitate to the more expensive 5.0, or maybe an M (just us whackos), but MOST will buy a 4.0. This holds true for all kinds of product. It's fascinating consumer behavior. Read about it in Nobel Econ winner book 'Nudge' by Thaler and Sunstein.
