Quote:
Originally Posted by swiego29382
Marketing and psychology. To wit:
1. Note that sports cars are associated with wealth, privilege and will sell for premiums
2. Take a boxy SUV, cut a bunch of metal out of it to make it swoopy and “sports car” like. Market it accordingly.
3. Sell this compromised, lower cost thing (e.g. less material / lower BOM) for more money, in order to increase margins.
4. Spend year-end bonus, probably not on an X6.
|
Very good assessment and explanation. I do love the look of the X6MC; however, I'm going the X5MC route for the comfort of my doodle. 🐶