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The more interesting question is why BMW X5/X6 Black Vermilion Edition vehicles are being offered for sale.
Among many categories of car buyers, there is a special category of buyers that are the first to buy ...
- Anything new; temporary exclusivity
- Are the first to buy anything defined as special or limited edition; longer term exclusivity
BMW - just like any car manufacturer - can generated 2 profit uplifts: selling vehicles at MSRP or the dealer selling vehicles above MSRP.
There must be a market for these vehicles. If BMW can profit from selling these vehicles, I applaud them.
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