Multi-contour seats are the most comfortable I've had in any car. My Q7 had the Luxury Package with Valcona, and these are a step above those at least. The Merino leather also seems to wear better, even after a short time. The upper backrest adjustment seems to make a huge difference in extended driving comfort as well - I didn't realize I was continually leaning forward with my shoulders on the other seats, and always wondered why my upper back and neck were sore after a four hour drive. Couldn't recommend them more highly.
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