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      01-18-2020, 05:29 AM   #7
Laki021
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Drives: BMW 540i xDrive
Join Date: May 2015
Location: Zurich

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That's simply not true.

There are always some differences in pricing, especially an volatile exchange rate can make a difference, but on the long run, base prices (excl taxes) are very similar everywhere. They want to avoid quickly changing local prices whenever a local currency goes in any direction.

For example, Sweden has a very high purchasing power, but Swedish Krona depreciated lately and now BMW there are more affordable then in other EU countries. If this exchange rate stays, they will slowly adjust the prices.

The opposite example is Switzerland, CHF appreciated significantly and now BMWs in CH are more expensive than anywhere in Europe. But on the other hand, because of that you can get a huge discount, so you end up paying a reasonable price.
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