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In what world is trading 150 bucks for 1k (or 500,750 or whatever) a sustainable business model. It isn't.
I guarantee you there is a percentage who even try to cancel the 3 year after getting a rebate. I see behavior like that in consumer sales in my business. It never ceases to amaze.
They clearly tested the market and behavior with the 3 year purchase/immediate eligibility benefit, hoping the overall increase in memberships would exceeded the cost of the rebates. Looks like that wasn't the case.
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