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I was in the same boat, I had my CarPlay subscription till Feb 29 2020. I called BMW in 1 week of December 2019 that I am want to take the half price offer and extend it to lifetime subscription.
They cancelled my current subscription and then extended it. After a day or two I saw the news and then I contacted them for a refund and advised them that I feel cheated that you did not advise me that this service is not free and still charged me. They agreed for a refund and I did get a refund.
But this tactic was really bad to offer half price promotion to make money when bmw knew they are going to offer it for free.
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