Quote:
Originally Posted by danf72
Wow. I just read about some of BMW's marketing campaigns and social media gaffes. I really don't get it. They are "pushing into the future" by alienating their most loyal fan base? Every new Internet company works really hard to get rabid loyal fans. One would think that taking such customers with you on the journey to Electrification would be a good thing. Let's look at the Taycan... Porsche's stated goal for that car was to make it drive as much as possible like a 911. BMW's stated goal for their EV is, umm, what exactly?
|
The last BMW marketing campaign where 7 series was labeled as a dinosaur in every dimension did not energize the loyal customer base. I sense the ad agency is receiving a stern 360 degree feedback from BMW marketing executives (but we will never know).
BMW is working on the first ever M electric vehicle but the details are sketchy.
https://www.bmwblog.com/2021/01/19/a...ic-bmw-m-2021/
I hope BMW will get i4 right first.