Another one to consider is Tag Heuer; it's the BMW of glasses IMO, where it's high end and has lens colors specifically tailored to certain sports (e.g. with golf it uses a blue that helps you find the ball in the grass), and even this gimmick where it uses the same material for the temples as an F1 steering wheel (I don't remember the name of the type of rubber)... Also speaking of cars, Serengeti has been advertising for years of how they found the right combination of brown and red to be perfect for driving; I replicated it with cheap sunglasses and it did work wonders
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