[GuidoK]

I only wear seiko's....
Not only because I dont see myself paying 5k or more for a watch (I dont really regard it as jewelry although they can be beautiful, to me its for a large part an instrument that does something a certain way), but also because I like a number of aspects on them: there's hardly any bullshit, you pay $50, then you get a watch where $50,- went into development, production etc, you pay $500, then you get a watch where $500 went into devolopment, production etc. Lots of choice, always an inhouse movement for a superlow pricepoint that is still very reliable and relative precise, and a brand that probably made more breakthroughs in horology than any other brand.
Not that I think rolex hasnt got a good value (imho its one of only a few higher brands that gives good value) but there are a lot of brands that sell $5k+ watches where you probably pay more for their advertizing and plugging amongst stars than the watch itself...