The presenter indicates that this is the first time that this "sound" is available in a BMW SUV..
As someone has pointed out all indications are that Msport Exhaust = ASD/fake exhaust sound through cabin speakers. I dare say a bit misleading that the sound is heard in this video during an exterior shot and not within the cabin.
I've driven a tester with Msport exhaust and it sounds amazing inside - I just wish it was real!
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