Quote:
Originally Posted by SamS
The i8.
|
:
If that is the enthusiast/bone for the core audience car, then they clearly do not know their audience.
No I firmly believe the i8 was a technical exercise. No the 1series was the enthusiasts bone, and they canned it before they even really tried to market it properly. It just didn't do as well as the beloved 3 series. It's all about money. Now they are pushing the 2 series, which they feel being closer to the 3 series is worth trying to sell.
Cant tell you how many dealerships I called that didnt even know what the 1 series was when I was shopping. Luckily my local guys did and I had a test drive in a DCT model to convince myself.
What does that mean? Well, when a dealership doesn't even know about a whole car, it means ultimately BMW didn't care to make sure they knew about it. It was expected to be a failure off the bat.