Thread: BMW Drops "Ultimate Driving Machine" Slogan
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      08-08-2006, 03:30 PM   #11
SapphireBlackG01
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Drives: ‘18 X3, Formerly ‘06 Z4
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Quote:
Originally Posted by Nikki
i don't believe it, any other sources?
I don't believe it either.

They've been using "A Company of Idea" in theire aggressive new marketing campaign, but they haven't dropped the "Ultimate Driving Machine" slogan.
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Guy #1: "Hanz, I know zee window switches have always been next to zee shifter in zee 3er cars, but I think ve should move them to zee door!"
Guy #2: "But zee doors are already designed and ve do not have time to re-design them!"
Guy #1: "Just make it verk or you vill be verking over at VW!"
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