BMW X5 Forum (G05) - View Single Post - CNBC: Why BMW Is No Longer The Leader In Luxury Sales

xlover · 01-03-2020, 10:32 PM

The article completely missed the pivot bmw made toward profit per unit by reducing lease incentives and inflated residuals. That was a primary driver of the mix shift between the brands.

01-03-2020, 10:32 PM	#37
xlover Colonel 2191 Rep 2,557 Posts Drives: 2023 X7 40i Join Date: Aug 2011 Location: Boston iTrader: (0)	The article completely missed the pivot bmw made toward profit per unit by reducing lease incentives and inflated residuals. That was a primary driver of the mix shift between the brands.
	Appreciate 1 Germanauto9702.50 Quote