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      03-20-2016, 08:02 PM   #50
mvigod
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Drives: 2021 X5M
Join Date: Sep 2012
Location: New Jersey

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Some questions:

1) Why doesn't BMW want this out there? Wouldn't they want to give customers a choice? Wouldn't it sell more cars potentially plus the paint upsell gives more margin.

2) Are there any guides as to which colors you can get on a particular car? For instance can I get any color listed in that PDF on an X5M, M3/4 or M5? Or are only some available?


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BMW seems to make this process confusing and opaque to the consumer and also to dealers it seems. I have never got a straight answer out of 4 dealers here in NJ regarding what options are truly possible on these cars.

Porsche has a special concierge service for free that will literally come to your home or office (or meet you at a dealer) with all the paint, leather and other options and work with you one on one to configure a car. Doesn't even have to be a Turbo S. You can do it for any of their cars. Crazy huh? Why doesn't BMW have something like this? There is a subset of customers that really like to option out their cars and make them individual. Why not cater to them?
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