My daily driver is a Rolex Milgauss. It's a little quirky with the green crystal and lighting bolt second hand, but still has Rolex build quality.
I'm a lawyer in semi-rural Northern California, where there are relatively few watch aficionados, and wearing a nice watch is part of the image that attracts clients. Most people here wouldn't know a Zenith from a Seiko, or a Panerai from a Fossil, but a Rolex says Rolex.