Quote:
Originally Posted by MystroX5
The days of "M" or not are gone. BMW has made it crystal clear that there are degrees of "M" performance a owner is searching out and not a "all or nothing" like it was years ago. Not everyone wants a rock hard ride of a full "M" summer performance vehicle. BMW was alienating too many customers with that concept. BMW hit the nail on the head for a luxury performance oriented buyer with vehicle like the M760i, M550, M850, 50i M-Sport, etc.. A M760i is not a "full M car" by older standards but at $180k does that take anything away from its greatness and actual performance? Here is where I believe some are getting lost in the semantics of "M" definition of today's BMW.
A X50i M-Sport has all the luxury, technology, and performance yet still pulls a 4.3 second or better 0-60mph with big brakes and DHP. That's M performance where it counts and embodies everything the original standards of M set out to establish.
BMW's new moniker of ultimate performance benchmark is "CS". 'Competition Sport" is the new all or nothing performance moniker.
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Agreed except the standard non M Performance branded vehicles are not the same as noted below
The main level of M are:
M Sport: Visual only
M performance: Visual and performance I. e. M40i/M50d/M760i
Full blown //M: M2/3/4/5/8 X3/4/5/6M