Quote:
Originally Posted by Germanauto
Jaguar is a dead brand walking. They have nothing to lose since ICE clearly hasn't worked for them. Transitioning to EV will be easy for them. BMW is far too big and too entrenched on ICE to just ditch it without a fight. BMW is historically known for its engines, it's in their name after all.
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Its a shame, I always loved Jaguars, even with all of their issues. Lucky for JLR they can depend on Land Rover to support them. Hopefully they can spin Jaguar into a proper new direction, especially since they know how to design beautiful and well driving vehicles. I believe the CEO mentioned he wants to take them into a new direction, more of a boutique automaker against the likes of Aston Martin (who's not doing so hot themselves). Whether this will be seen though is of course questionable.