10-28-2021, 10:56 PM
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#92
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Private First Class
Drives: Cool cars
Join Date: Oct 2021
Location: Tejas Hill Country
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Quote:
Originally Posted by Flying Ace
At last count at least 3 or 4 forum members have dropped their orders. I know dealers won't be hurting as they will have no problems selling a MSRP car to walk-ups. But it's not about selling to today's walk-ups. It's about souring a relationship for a future sale, and frankly speaking, those who pre-orders are more likely repeat customers.
My thoughts: the $500 discount for a standard feature is too low. Presumably as with all past ID models, touch screen should be retrofitable in the future. But costs of retrofit typically is $1000-$2000 range.
IMO, BMW can make this right and save some customer relationships by offering a free retrofit in the future. That would have cured the issue for me
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This.
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