Quote:
Originally Posted by karateboi87
I don't think the $500 comes out of TrueCar though, and if you were to use TrueCar, you would have a higher price because they wouldn't be able to give you the 10% or more that many of us have gotten. It'd probably be around invoice at most.
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No, it definitely does not come out of TrueCar, neither does the incentive for not using the BMW Financing. Both of those are incentives from BMW.
I was answering his question as to why PenFed would offer to participate in this program. They do it to try and generate new customers and any revenue that can be derived from their business.