Quote:
Originally Posted by DENtoLAS
Makes sense. I think the BMWCCA incentive is what got them to the finish line.
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Yes and of course it all depends on what the original MSRP was since the incentives are fixed. The higher the MSRP is the smaller the effect the incentives will have on the over all discount percentage.
For example, looking at an MSRP of 65k versus 85k with both deals receiving 10% discount before incentives. The incentives would be:
PenFed: 3,250
Loyalty: 1,000
BMWCCA: 1,000
Total incentives: 5,250
MSRP: 65,000
Discount: 6,500
Total Disc&Incent: 11,750
Combined Disc %: 18.1%
MSRP: 85,000
Discount: 8,500
Total Disc&Incent: 13,750
Combined Disc %: 16.2