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Haters gonna hate but cars like this help keep bmw innovative on all fronts and indirectly help them make the cars you do like. If you don't like it, they don't care because lots do. If you don't like any bmws why are you on these forums, haha.
I haven't liked my fair share (GTs I thought were horrible but I know someone who bought one and he loved it). With a world this large there is a niche for anything and remember cars like this are huge profit makers for BMW. They would rather sell one X6 instead of two 1/2 series cars. Just like they would rather sell any M over the base, margins are higher on those (because they are lower volume).
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