Quote:
Originally Posted by DgjoX6M2016
In what world is trading 150 bucks for 1k (or 500,750 or whatever) a sustainable business model. It isn't.
I guarantee you there is a percentage who even try to cancel the 3 year after getting a rebate. I see behavior like that in consumer sales in my business. It never ceases to amaze.
They clearly tested the market and behavior with the 3 year purchase/immediate eligibility benefit, hoping the overall increase in memberships would exceeded the cost of the rebates. Looks like that wasn't the case.
|
BMWCCA does not give out the rebates, those are from BMWNA so there is no correlation/dependence/etc. on the membership fees and the rebates.