Quote:
Originally Posted by ukshoey
I find it bizarre that some options are dropped only for certain regions on the basis of supply chain issues. In the UK for the 45e & 40i it is still possible to spec the B&W system, acoustic glass & the cupholder temperate. How are these decisions made?
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By optimizing for overall profit: The options for which supply is limited are prioritized for the sales that BMW earns most money with. BMW makes far more money selling an X5M than selling an sDrive 40i. They also make far more money selling cars to European customers than to American buyers.