Quote:
Originally Posted by HDEddie1
How does the Pen Fed discount work? That is, where does the money come from? Does BWMNA underwrite it or does the dealer have to absorb it off the deal?
I'm sitting on an MSRP quote from my local dealer for a factory build of a non-M X drive with no budge in price except the "loyalty discount" $1000. Any insight would be appreciated. Thanks
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It was BMW's domestic military incentive and came from BMW with no dealer participation involved. BMW discontinued having a PenFed membership as one of the ways to qualify for it. If you, or a family member, served in the military then you can get the incentive from BMW's site, TrueCar or through NFCU.
Most deals nowadays are at MSRP but shops around. If you want to do PCD then you can buy from any dealer in the country. Keep in mind though, many will only sell to locals.