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Originally Posted by VTENGR
Thanks - those seem to be reasonable explanations. But why Mid year on a MY that has yet to hit the showrooms? Surely dealers aren't pressed to hit quota on cars not even on the showroom floor. Unless the quota is for total cars sold and not specific models. Seeing some of these 9%+ discounts w/ zero incentives really has me doing some soul searching b/c based on my initial communications, I will be ecstatic with 7% on an M50i custom build.
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Yeah I don't understand it completely myself. It also has to do with how competitive your local market is. That's where the market share piece comes in. I ended up contacting 21 different bmw dealers in the Chicagoland area within a 150 mile radius and found just 3 that were willing to entertain anything over 6%, and even that was when I told them I have competing offers.