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Originally Posted by iM3an
Rumor has it BMW is a head of Lexus and Merc and Audi aren't on the radar. (because they have no cars.)
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That is true, they are ahead in the US due to their larger availability of chips and greater new car inventory. BMW was smart to stockpile them as they have much more new cars than both Mercedes and Lexus who pretty much have largely scarce inventory, especially on high selling models. I expect third quarter sales to drop as the chip shortage seems to be having a greater effect now than before.
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Originally Posted by Bloomberg
The company is doing a better job of managing its hoard of semiconductors, which are needed to power everything from radios to braking systems, and that's helping it keep up with dealer orders better than some of its luxury rivals, said Marc Cohen, vice president of Priority 1 Automotive Group in Towson, Maryland. His company owns multiple BMW stores as well as Jaguar Land Rover, Audi, Porsche, Mini, Cadillac and Acura dealerships.
"Even though production is limited or lower, it's not coming to a halt like some of these other brands," Cohen said. With inventory limited, cars being delivered now were ordered by customers two months ago, he said.
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