It's not always as simple as supply and demand as some salesmen and sales managers are pretty short sighted. I have seen plenty of times dealers not budging on a certain vehicle when they receive a very reasonable offer near MSRP only for that vehicle to sit for months after to where they end up having to discount it to sell. It comes down most of the time to greed, risk tolerance, and stupidity depending on the day of the month (or even the particular month) you make your offer. Ford dealers botched the Focus RS so badly that they went from being able to sell everyone at MRSP upon delivery to asking for ridiculous ADM and ending up selling most of them at or below MSRP after collecting dust for well over a year.
|