Quote:
Originally Posted by undertaker
As an entry level F90 3 series owner, I am here frequently to admire the M! I peruse the websites of flagship dealers in NYC, Miami, LA etc. for observation and/or the next step in a potential purchase, and have noticed this deceptive marketing ploy. The corporate sales/marketing mechanism in action!
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From a consumer's point of view, I'm not sure what's deceptive about it. If you buy a car off the lot, then you know how many miles it has on it. Personally, I would never buy a loaner, or executive demo, or whatever they want to call it, but if someone wants to take advantage of a discount, that's their business. I understand from a corporate point of view if they are encouraging widespread pushing the numbers one way or the other, you get into big picture quarterly sales figures that can be fudged and therefor you're messing with stock prices, etc. but from a customer's point of view, where's the deceptive marketing ploy?
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