Quote:
Originally Posted by codex57
How do dealers get below invoice pricing (without including the rebates customers get)? 11-12% is often well below invoice. I'm still wondering how the dealer I bought my X3 from made any money from the deal (not that I'm complaining). Friend bought one a week later after hearing my deal so it wasn't a fluke or anything.
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In many, if not most cases, the invoice price is not what the dealer pays for the vehicle since there are holdbacks. Also dealers receive bonuses for various sales levels so when they are close they can actually sell a vehicle for less than it costs them (ignoring what they can also make on fees) since it will result in a bonus to make up for that loss.