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      09-05-2011, 02:59 PM   #19
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Panerai is the older company but Rolex is definitely more well known to non-afficianados.

Originally Posted by 1love View Post
IMO panerai is nice looking but nowhere near the history of Rolex.

I'd say it's more like Rolex is better at marketing their history. Panerai is around 40 years older as a company.

Rolex is also way more into sponsorships of things like motorsports, horse racing, yacht racing, etc. Again, they have some strong marketers who have been able to keep the Rolex name in the limelight at glamorous events.