Quote:
Originally Posted by 13 NF
Thanks BMPHIL
The Covid comment was really meant immediately Post Covid when we all had restrictions in place, but they were slowly lifting, 2021 of course there were supply issues ( chips in particular) but all companies clued on to the general public having money due to not holidaying moving house etc.
What I am saying due to slow/restricted supply the confidence to charge more was accepted by us the customers, the idea of more bespoke products that customers paid for we accepted. Basic supply and demand.
Increased Interest rates and inflation wasn’t on the horizon yet.
BMW were not on their own, slow down the supply can drive demand given the right conditions, post Covid was the perfect oppurtunity.
It’s now 2023 supplies are getting better but the rest is history . BMW aren’t on there own
With their current pricing strategy.
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Agree prices are crazy at moment, trouble is while we continue to buy the cars they will continue to increase the prices.