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      01-07-2019, 10:54 AM   #1
mose121
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Drives: F80 M3 ZCP/F31 330i M Sport
Join Date: Jan 2006
Location: Pittsburgh

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Richer Americans Are Skipping SUVs for Station Wagons

I've made the case before, and as Bloomberg points out, wagon sales are on the rise again. Is BMW dropping the ball by not bringing the G21/G31 3 & 5 series wagons to the U.S.? I'd say yes, yes they are. And hell, they've got to sell better than the 3GT/5GT. My personal belief is that BMW wagon sales haven't slumped in the U.S. because there isn't a market for them. I attribute it more to the fact that BMW has put ZERO marketing effort into selling wagons here in the U.S. for decades, and they only sell the less desirable models in the U.S. market. In just one week of owning our new F31, I've had at least a dozen people come up to me and tell me they didn't even know BMW sold wagons. The complete absence of anything even resembling a marketing effort and the lack of 6 cylinder turbo engine options are what has really killed the BMW wagon off in the U.S. Just look at how awesome the M550d Touring with it's quad turbo's and the BMW M Performance treatment looks. And that torque!!! I'm sure the G21 will be just as impressive, and I believe a G21 M340i Sports Wagon offered with both an automatic and manual trans would sell more units than all U.S. F31's combined.

https://www.bloomberg.com/news/artic...station-wagons
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