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      01-07-2020, 11:17 AM   #83
karateboi87
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Drives: 2020 X5 40i
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Quote:
Originally Posted by TurtleBoy View Post
Unfortunately for them it is going to be a very long process before that happens, if ever. Genesis tried to open a limited number of hand selected dealers but due to some lawsuits they had to offer franchises to every Hyundai dealer. Current Genesis has more dealers than any other luxury brand and the majority of them are poor to very poor performers. Hopefully through attrition this changes for them.
Agreed, they need to separate themselves from Hyundai which is difficult. If you do a quick google search about Hyundai/Kia dealerships you see that is the brands' number one weakness. Their cars have been improving and improving, just look at their infotainment, it's ahead of Toyota for sure.

For them to really elevate the Genesis brand, they have to up their game in all areas, not just building good cars. I would consider them one day if they truly had a BMW-level car that fits my needs. Otherwise if I wanted non-German I would go to Lexus all day long.
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