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4. "We are a five-star organization."
Expect the Heat to sell LeBron on the organization itself. Micky Arison is one of the most respected owners in the league and has never been afraid to spend or make a big move.
Riley also will be a big factor. Having won multiple championship rings in Los Angeles and Miami, he has as much credibility as any executive in the league. And he's had his greatest success coaching superstars, including Magic Johnson and Kareem in L.A., Patrick Ewing in New York, and Shaquille O'Neal and Wade in Miami, giving him a unique reputation both as a coach and a team president.
Although Riley has been running the Heat from upstairs since 2007, part of his pitch to LeBron & Co. could be a return to the sidelines -- Riley himself has opened the door to that possibility in recent weeks. As we all recall, in 2005 he moved down to coach Wade and Shaq and delivered a championship that season.
If that's what it takes to bring LeBron to Miami, then Riley the executive might just hire Riley the coach one more time.
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