https://www.motoringresearch.com/car...d-warranty-ads
TL;DR - BMW is planning to set up a smart billboard that will scan your license plate and deliver a message on the billboard stating that your vehicle is out of warranty. The goal is to drive up warranty sales.
Is this playful fun or extremely poor marketing?
In the world where BMW is still dubbed as an endless money pit, I don't think this looks too good.