Quote:
Originally Posted by Germanauto
Fair point. EVs in general don't sell worth a lick besides Tesla.
Mediocre range aside, all these automakers have competition sitting in their own showrooms. Nobody is trying to pay $75k for a base E-tron when a similar looking and similar sized Q5 sitting next to it is $40k cheaper. The larger and more luxurious Q7 is $20k cheaper.
To get into the Tesla brand and utilize their tech, you have to go EV.
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And I think that's the issue. I think BMW, Audi, Mercedes and Porsche could make an EV with range similar or close to Tesla. But, like you said, each brand's competition is in their own showroom. There's a good chance that if you're looking at a BMW, Audi, Mercedes or Porsche, it's a car you have been aspiring to buy. And if you had $75-100k to spend, there is a high probability that you're looking at an M, AMG, RS or 911 or any car that you may have been saving up for - not an EV from any of these brands.
All of these brands are trying to find that perfect middle ground where they don't completely abandon their bread butter models.