Quote:
Originally Posted by GMe90
This whole renaming of the models by BMWs has turned into an absolute joke, and it just comes across as a bunch of BMW employees inventing work and trying to fix what wasn't broken in an attempt to justify their jobs. The 3 became the 5, the 5 became the 7, the 7 remained a 7, and the 2 became the 3. Completely illogical. BMW should have stuck to the original 3-5-7 model naming scheme instead of muddying the waters and diluting the brand. Don't even get me started on the "M" designations.
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While I very much agree, the problem is that everything is marketing driven.
Every niche has to be filled. After Audi started doing this, BMW followed suit.
I'm waiting for the 1.5, 2.5, 3.5. etc series.