[jtodd_fl]

^^^ This. Definitely depends on all those things. Most people I interact with would never look twice at anything white (stainless, white gold, or platinum) unless it were a Rolex (stupidly). A "cheap" gold watch stands out more than a great white metal watch. I don't think anyone would do a double tank on a white metal Panerai, personally. I have three watches more expensive than that and VERY few people noticed - in fact, only people who wore or owned even more expensive ones. I have a buddy who wears an $80,000 Patek to client meetings because he doesn't want them reacting to his $10,000 Rolex. Haha.