[lumpydog]

BMW stop being a bunch of pussies. If you had any balls you would actually use what you built. To date, no OTA updates, a store where you cannot buy anything (Example: Anyone trying to get CarPlay renewed right now cannot), crappy software - with a long list of bugs that seem to be added at the same rate they are addressed, features that should have been available at launch and are quietly added or improved later, but we have to figure that out for ourselves...no release notes on anything. It's a shit show.

Owning an X5 could be a WAY better experience on so many fronts. Give current owners the ability to:
- Upgrade their Diving Assistant - especially early owners that did not get "Plus"
- Add any number of other features that owners have been left to use software coding to exploit.
- Buy features that are purely software driven - later - like remote start.
- Maybe enable software-based features that should have been there in the first place. Free, so the X5 can do baseline shit that many other vehicles can do. Remote start heated seats on, heated steering wheel on. etc.
- Know what you fix with each software release. So we can decide if we need to go through the headache of going to the dealer to get the update - because that's the only way we can get updates...
- Etc...

Nah. Don't surprise or delight customers. Be overly conservative. Hold back. Disappoint. Recipe for success.



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