Quote:
Originally Posted by BigKutta
Look around, and see how many monthly subscriptions you and your family have. Music (spotify etc), video (Netflix), satellite radio, shipping/shopping (Amazon Prime), etc, and happily paying for it. So the Auto guys are like "me too, me too" and want $500 a year for heated seats, concierge service, google maps, etc. They have to try it too.
Anyway, I'm glad my car needs are basic and I dont need nannies and concierges.
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I had some time to read over the brochure, in detail and what they're offering is not subscription based products, per se but a one time activation license, of features that wasn't on the original factory order.
So if heated seats wasn't originally optioned on the vehicle, in a future, a 'license' it can be purchased, as an option, after the sale. The hardware will have the feature, all built in but essentially locked out, via software.
Unlike Nexflix or Hulu monthly based subscription, BMW is offering a one time purchase, sort of like when you buy a digital copy of a movie, for permanent licensed viewing.