When I sold Porsche and Audi cars, we used to try and sell it to people buying cars as an "add on". Aside from the name, there's nothing hugely different between this and other paint protection sealants. Not saying it's a bad product. Just know what you're buying.
PRO TIP: Also, 9/10 times you will get a much better deal on this by just chatting up the dealer car wash staff. They have access to the products and will charge you significantly less than the finance department will.
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