Let's highlight arguably the most polarizing element of the car, the grilles. Let's include gaudy features like a crystal shifter.
BMW definitely has focus groups and studies which suggest that such features are cool, so even though the only people commenting about how vile they are are the enthusiasts, BMW know they will sell and doesn't give two shits about what the enthusiasts think.
These design elements speak more about the general population at large than BMW.
I guess a crystal shifter will definitely get more likes on Instagram than a plain leather one.
