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      04-12-2019, 03:20 PM   #40
mrjoed2
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Drives: '14 650 M Sport Edition
Join Date: May 2012
Location: Florida

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Quote:
Originally Posted by delmarco View Post
Many examples in this thread!

We are paying $1000 for something many of us will NEVER use, know it's being used, nor really care about in the long run.

I'm not sure why high beams need to be assisted by laser technology since halogen high beams are effective and have been effective since the invention of the car.

Having the laser in the low beam makes more sense to me since that is what 100% of drivers use 100% of the time when driving at night.

But to limit the laser tech to high beam assist and speed restrictions with no user control is not what is being said in the ad for Icon adaptive LED with laser lighting technology.

It is no biggie $1,000 for an option on a $80,000 vehicle is no big deal for the buyer or anyone else BUT we have to call it what it is! Free money given to BMW for something you think you will use.
I agree with you & it's true the BMW ad machine does not mention it is a HIGH beam only feature.
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